ABOUT
WHO
Anette Elfrida
Former Creative Director and International PR Manager with 20 years of experience across diverse industries, primarily in fashion and lifestyle.
Specialized in developing strategic, innovative, and visually engaging communication solutions for businesses aiming to capture attention and achieve impactful results.
My expertise lies in developing forward-thinking brand and design strategies, fueled by trend forecasting and a sociological perspective.
MD, Master in Design
The Royal Danish Academy of Fine Arts. School of Design
WHAT
We focus on creating communicative visual identities, crafting perfect strategic branding solutions that captivate your audience, and designing expressions that bring your vision to life.
HOW
1.Project / 2. Concept / 3. Strategy / 4. Execution
Project examples
BRANDING
| 1. | PROJECT: startup briefing and idea |
| 2. | CONCEPT: creative direction, style & art direction, visual mood board, sketch, visual storytelling, strategic design, communication. (Price: fixed project rate.) |
| 3. | STRATEGY: concept ready for further development of the visual identity. (Price: hourly rate.) |
| 4. | EXECUTION: project management, implementation, handovxaer. (Price: hourly rate or fixed project rate.) |
(Startup price DKK 3500.- / € 450.- incl. 15 km from Copenhagen. The total project rate, depends on the specifics of the case.)
EXPRESSION
| 1. | PROJECT: startup briefing and walk through idea |
| 2. | CONCEPT: visual mood board, style & art direction, color scheme, material board, description, style guides and sketches. (Price: fixed project rate.) |
| 3. | STRATEGY: concept ready for execution + additional sketches and 3D illustrations. (Price: hourly rate.) |
| 4. | EXECUTION: project management, product selection, set up, construction and decoration. (Price: hourly rate or fixed project rate.) |
(Startup price DKK 3500.- / € 450.- incl. 15 km from Copenhagen. The total project rate, depends on the specifics of the case.)
CLIENTS
Ecooking · Carl Henning Pedersen Art Museum · Elle Decoration · Crown Paint · Auto Source · Private clients · Australian Bodycare · Tasfo · Pantone · Object · Selected · Vero Moda · Only · Noa Noa · Gorm Larsen · Bo Concept · Bo Bedre · Geismars · Dyp i Dyrup · Lene Bjerre Design · Private · On time PR · Boligmagasinet
ECOOKING
“I approached Anette, in our search for a specialist, whom could give new point of views for our visual expression and brand identity.
We received a highly business oriented prospectus of ideas and useful described material, easily to take into action. Her aesthetic sense for both large and small details in this project was remarkable shown.
As person she is easy to take on board, powerfully intense and dedicated for the common goals. I will at anytime recommend her skills and would definety look forward to work with her again”.
Henrik Aaen
CEO, Ecooking
COPENHAGEN DESIGN
“I had the pleasure to collaborate with Anette, when she helped us move on with Pantone. She set the scene for our strategic design, communications and branding. Designed and developed the overall look and feel for our website and sales material. Visualized and produced store display and merchandising. Came up with design elements and produced product category divided images, futhermore she developed great selling corporate images for Plast Team.
I can definitely recommend her skills within business drived points of creative direction, visual identity, expression design and overall branding.
Futhermore I know Anette personally as an outspoken, straightforward person and I would be delighted to work with her again“.
Jakob Andersen
Founder, Copenhagen Design
ELVIROSE
“Anette has been an invaluable partner in developing my concept, Real Life. Her creativity, strategic mindset, and ability to deliver targeted design solutions have helped me express my unique visual identity while maintaining a professional and holistic approach. I highly recommend her to anyone seeking creative and strategic solutions that are both relevant and impactful.“.
Pernille Elvirose
Founder
AUTOSOURSE
“Our office just got a perfect visual transformation. For that purpose we hired in Anette to surprise us. She delivered conceptual strong ideas, for makeover matching our corporate look, company profile and services in the car business.Just to mention a few, ideas such as change the floor into looking like asphalt, having a conferencetable looking like an old silver car, curtains in raw iron look and having the walls decorated with wooden lamella. All mixed up with some customized furniture special made for Autosource Group.
We can truly recommend her skills for any visuel corporate identity assignment.
Kent Bernsdorf
Group CEO, Autosource
PRIVATE HOME
“Anette has helped us make our house personal. She is good at listening and translating what she hears into surprising ideas. With her sure sense of style and strong visual approach, she delivered concrete proposals for changes that incorporate both existing elements and new concepts. In the process of building our home, she provided room layout suggestions, color schemes, and skillfully designed a customized dining table, daybed, benches, and stands for us. All of this was to our great satisfaction,
