ABOUT
WHO
Anette Elfrida
Concept & Strategic Designer, specialized in creating and developing visual strategic solutions in branding, expression and design.
Concept Development / Strategy & Innovation /Visual identity & Communication / Spatial & Interior design
Former Creative Director and International PR Manager with 25 years of experience across diverse industries, primarily fashion and lifestyle
MD, Master in Design
The Royal Danish Academy of Fine Arts. School of Design
PROCESS
1.Idea / 2. Concept Development / 3. Finalizing / 4. Execution
PRICE EXAMPLE
Prices vary individually from case to case, depending on complexity and needs, the number of rooms etc.. Typically, I work from defined projects after initial start-up meetings.
A small concept projects starts from € XXXX /DKK XXXXX,- Consulting hourly price starts from € XXX / DKK XXXX,-
TASK AND PRICES: EXPRESSION & INTERIOR DESIGN
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1. |
Start up, task definition, consulting meeting and walk through idea briefing. Price:DKK 3500.-/ € 450.- (incl. 15 km. from Copenhagen, + additional travel expenses.) |
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2. |
Concept design, visual mood board, style & art direction, color scheme, material board, description, style guides and sketches. Price: Fixed project rate |
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3. |
Completion of the concept design. Additional sketches and 3D illustrations. Price: Hourly rate |
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4. |
Project management, Product selection, Set up, Construction and Decoration. Price: Hourly rate or fixed project rate |
TASK AND PRICES : BRANDING & VISUAL IDENTITY
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1. |
Start up, task definition, consulting meeting and idea briefing. Price: DKK 3500.- / € 450.- (incl. 15 km from Copenhagen, + additional travel expenses.) |
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2. |
Concept design & Creative Direction: Style & art direction, Visual mood board, Color scheme, Description, Style guides and Sketch. (A visual storytelling, Look and Strategic branding. Price: fixed project rate. |
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3. |
Finalized concept design, ready to further development. Price: Hourly rate |
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4. |
Project completion, Handover and Project Management. Styling and implementation.Price: Hourly rate or fixed project rate |
CLIENTS
Ecooking · Carl Henning Pedersen Art Museum · Elle Decoration · Crown Paint · Auto Source · Private clients · Australian Bodycare · Tasfo · Pantone · Object · Selected · Vero Moda · Only · Noa Noa · Gorm Larsen · Bo Concept · Bo Bedre · Geismars · Dyp i Dyrup · Lene Bjerre Design · Private · On time PR · Boligmagasinet
ECOOKING
“I approached Anette, in our search for a specialist, whom could give new point of views for our visual expression and brand identity.
We received a highly business oriented prospectus of ideas and useful described material, easily to take into action. Her aesthetic sense for both large and small details in this project was remarkable shown.
As person she is easy to take on board, powerfully intense and dedicated for the common goals. I will at anytime recommend her skills and would definety look forward to work with her again”.
Henrik Aaen
CEO, Ecooking
COPENHAGEN DESIGN
“I had the pleasure to collaborate with Anette, when she helped us move on with Pantone. She set the scene for our strategic design, communications and branding. Designed and developed the overall look and feel for our website and sales material. Visualized and produced store display and merchandising. Came up with design elements and produced product category divided images, futhermore she developed great selling corporate images for Plast Team.
I can definitely recommend her skills within business drived points of creative direction, visual identity, expression design and overall branding.
Futhermore I know Anette personally as an outspoken, straightforward person and I would be delighted to work with her again“.
Jakob Andersen
Founder, Copenhagen Design
PRIVATE HOME
“Anette has helped us make our house personal. She is good at listening and translating what she hears into surprising ideas. With her sure sense of style and strong visual approach, she delivered concrete proposals for changes that incorporate both existing elements and new concepts. In the process of building our home, she provided room layout suggestions, color schemes, and skillfully designed a customized dining table, daybed, benches, and stands for us. All of this was to our great satisfaction,
We highly recommend her in transforming your surroundings so you feel at home and recognize yourself in the seeting.
Åse Wasbrekke og Claus Lorentzen, Herning
